The 40" (102cm) BX400 Series is simplicity at its best. All you have to do is turn on the TV to relax, enjoy and be entertained. It's sleek design and key features makes this TV all the more a valued addition to any home.
Worldwide NTSC/PAL/SECAM Color System
Worldwide PAL BG, PAL I, Secam BG, DK/ PAL DK TV tuners
World-wide Dual Voltage 110-240 volts 50-60 hertz
Live Color™
Powered by an image processor using an algorithm specially developed by Sony, Live Color™ is able to reproduce incredibly vivid Colors on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Color™!
Full HD 1080
Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest Color, everything appears clearer and more lifelike for a truly immersive experience.
Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handy cam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!
BRAVIA Engine 3
In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior Colors, and amazing clarity.
Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).
Intelligent Picture Plus
Analogue broadcast (RF) and video input signals sometimes contain noise that can affect picture quality. Intelligent Picture Plus, together with Intelligent Signal Booster and Picture Optimization, effectively "cleans up" the image for beautiful and clear noise-free scenes.
MPEG Noise Reduction
BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.
BRAVIA Sync
BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!
Specifications
Model
LCD Screen Size 40" (102cm), 16:9
TV System Analog: B/G, D/K, I, M
Color System NTSC 3.58, NTSC 4.43 (AV only), PAL, PAL60 (AV in only), SECAM
Video Signal 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/60i, 1080/50i, 1080/60p (HDMI™ / Component), 1080/50p (HDMI™ / Component), 1080/24p (HDMI™)
Picture
Display Resolution Full HD 1080 (1920 x 1080)
Video Processing BRAVIA Engine™ 3
Backlight Module CCFL
Live Color™ Yes
24P True Cinema™ Yes
MPEG Noise Reduction Yes
Intelligent Picture Intelligent Picture Plus
Viewing Angle 178°
Screen Format TV: Full / Normal / Wide Zoom / Zoom, PC: Normal / Full 1 / Full 2